Performance coaching focuses on development and future goals, working collaboratively with motivated employees to improve skills. Performance counseling, on the other hand, addresses current performance issues, taking a more directive approach to solving problems and potentially leading to corrective actions.
Reactive process to address performance issues or deficiencies
Focuses on identifying and resolving specific performance problems
Involves formal feedback, action plans, and potential disciplinary actions
Initiated by the manager/supervisor when performance does not meet expectations
Performance Coaching:
Proactive and ongoing process to support professional growth and development
Focuses on improving overall performance, skills, and capabilities
Involves regular feedback, guidance, goal-setting, and development opportunities
Collaborative process between manager/supervisor and employee
Aims to foster a growth mindset and continuous learning
In a performance management system:
Performance coaching should be an ongoing process throughout the performance cycle
Performance counseling should be initiated when specific performance issues arise that require corrective action, despite coaching efforts
An effective performance management system should balance both coaching (for continuous development) and counseling (for addressing performance deficiencies) to support employee growth and ensure organizational performance objectives are met.