I think that logistics problems for huge events is a challenge. Try do find the optimun value for investments on transports to be enought for the huge event (World cup, olimpics, etc), and not so much for the rest of the year.
Integration of organizational, sociological, and political theory into operations management and research seems a huge challenge but also a really good research line for the future. Does anyone knows about any attempt so far?
In reply to Luis Mendes about possible directions for Organizational, Political and Sociological theory. There has been significant empirical work related to survey studies integrating the various theories. But, extending some of these theories (e.g. institutional theory) would require considerations of things like regulatory policy influence on operations decisions and directions. Another possibility is to look up public choice theory and see models developed there and their applicability to operations management decisions. Most of these models are at the strategic, macro-level (for an organization), bringing them down to operations management modeling efforts is a challenge.
Here are some associated links on Behavioral Ops (not referred to as BeOR, but rather BeOps since much of the salient work is empirical not normative):
As some respondents I believe also the sustainable supply chain is a relevant topic, but as criteria and no as constraints. Collaborative supply chain, at least for the transport, is also on today's agenda.