I am analysing a word cloud that the students created. They provided skills that they thought were important to be a leader. Thus, now I will count how many times have appeared each skill and study what are the most and least popular.
Thank you!
Hello,
Are these of any help::
Drisko, J., & Maschi, T. (2015). Content analysis. Pocket Guides to Social Work Research Methods
https://books.google.co.uk/books?hl=en&lr=&id=07GYCgAAQBAJ&oi=fnd&pg=PP1&dq=Interpretive+Content+Analysis+James+W.+Drisko+Tina+Maschi&ots=noRLVaWWiC&sig=_2AMclBOc5houYWO0pKGicfk9MM#v=onepage&q=Interpretive%20Content%20Analysis%20James%20W.%20Drisko%20Tina%20Maschi&f=false
Chapter 3, p.57
Vasconcellos-Silva, P. R., Carvalho, D., & Lucena, C. (2013). Word frequency and content analysis approach to identify demand patterns in a virtual community of carriers of hepatitis C. Interactive journal of medical research, 2(2).
https://www.researchgate.net/profile/Paulo_Vasconcellos-Silva/publication/245537812
Very best wishes,
Mary
Content Analysis can be used in an interpretive approach whereby counts of whatever will not just be correlated, but also subject to interpretation; e.g. what do the various counts mean? Mixed methods.
Further to my last post, and regarding your project. Let's say that 'interviewing' is mentioned many times as a skill of leadership; beyond its apparent popularity, 'why is this?' Why do your respondents think that the skill of 'interviewing' contributes to leadership?
A purely quantitative Content Analysis project would just count most to least popular suggested leadership skills; but your added interpretive approach will go beyond this; e.g. my example above.
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