Dear researchers in marketing and consumer behavior studies,
I am in middle of a dilemma, i must choose my dissertation title but I don't know in which field should I work?
personally I prefer to work on green marketing and green purchase, green consume, but I have a suggestion from an industry to work on their branding status in their industry.
between these subjects I want to know which subjects are more trended now.
Branding is always relevant, and green marketing is trending, but both have been around for a while! Why not consider branding in green marketing in the industry, i.e. combine the two topics, which should make for interesting and relevant research!
I think you should choose
Sustainable marketing
In this context "sustainble" means both meanings))
Dear Sajedeh Rezaee,
Ideally, Green Banking Practices for Marketing the Banking Services is currently trending. I give below two related papers below for your convenience. You may go through them and decide what you want to do with that. The papers have the questionnaires too and they can be used for your studies too.
Article Mediating role of employee green behaviour towards sustainab...
Article Green information technology and environmental performance o...
Hope the suggestion may help you. Good luck.
Regards.
Go for sustainable marketing and green practices. All depends as well on the industry and country you want to touch base with.
Hope it helps :)
You could combine both and write on sustainable marketing practices of brands in any industry. With that you'll be writing on both green marketing and branding
Hello I'm interested in both, the issue of branding is a genuine and always fresh issue, and the issue of green marketing is a vital issue that people need as customers who will die if the industry ignores this issue. With respect
Both good, but I prefer brand issue to green marketing. Brand issue is always being trend every year.
And remember, the important thing is your dissertation finish fast 🤭
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