The questionnaire is a structured technique for collecting primary data in a marketing survey. It is a series of written or verbal questions for which the respondent provides answers. A well-designed questionnaire motivates the respondent to provide complete and accurate information.Structured questionary is usually associated with quantitative research A structured questionnaire, on the other hand, is one in which the questions asked are precisely decided in advance.  When used as an interviewing method, the questions are asked exactly as they are written, in the same sequence, using the same style, for all interviews.  Nonetheless, the structured questionnaire can sometimes be left a bit open for the interviewer to amend to suit a specific context.A semi‑structured questionnaire is a mix of unstructured and structured questionnaires.    very popular resources you can find on this websight

archives.who.int/PRDUC2004/RDUCD/INRUD_2000_CDROM/.../qm_ch6.doc

https://www.b2binternational.com/files/08-market-research-ch8.pdf

Dear Phani,

As a starting point, have a look at my slides on questionnaire design on statstutor: http://www.statstutor.ac.uk/resources/uploaded/2questionnairedesign2.pdf

dear Phani Bhaskar 

It is very necessary to careful attention to the following: -

1. Find the title and then specify search variables

2. Determine the search variables

3. Determine the dimensions of search variables

4. Questions that cover the practical side in the search formulation

with best wishes

dr.salim

thanks a lot sir

dear Phani Bhaskar 

 Follow the steps: -

1.What is the objective?

2.What reviews says?

3.Enlist all the possible variables including general profile,family background,socioeconomic variables, preferences, customs,knowledge level,income group,age,demography,policy of the firm,so on and so forth!

4.Product will passes through producer to consumer and you will follow the steps with products at each step you will get 360 degree feedback!

with best wishes

Thanks you very much sir

 You have to consider many issues such as research models and variables, and operational definitions for each variable that will be covered in given questions. per-test for the initial questionnaire is necessary

Read Churchill et. al. JMR ( 1979) for the basics

Dear Phani, Marketing as a discipline is broad and structures for designing survey questionnaires should differ. So what exactly are you working on? As this will assist anyone to provide you with targeted materials.