I have added two papers: a short IEEE review and a gamification in marketing services research project. There is a link also to a recent book on the topic of gamification in general.

https://books.google.ie/books?hl=en&lr=&id=M2Rb9ZtFxccC&oi=fnd&pg=PR12&dq=gamification&ots=JxHc-55F5I&sig=UxwVmuOffAxMeiBsKkHZqPxW5tU&redir_esc=y#v=onepage&q=gamification&f=false

Thank you so much!

As I have understood what you mean , so I do hope that the attached article @Albena Antonova @Ángeles Sánchez-Elvira Paniagua would be helpful for you.

Trusting this meet with your approval and should you have any further questions I will be very glad to be able to help you again.

Article Decision Support Model for Introduction of Gamification Solu...

Conference Paper Organizing inspiring student idea competition: gamification ...

Conference Paper Learning by testing. Spaced Education through Qstream platfo...

Conference Paper LEARNING BUSINESS ADMINISTRATION BY PLAYING: GAMIFICATION EX...

Chou, Y.-k. (2015). Actionable Gamification - Beyond Points, Badges, and Leaderboards. Fremont, CA: CreateSpace Independent Publishing Platform. Retrieved from https://books.google.com.kw/books?id=jFWQrgEACAAJ&dq=inauthor:%22Yu-Kai+Chou%22&hl=en&sa=X&ved=0ahUKEwiQjaeVlZDWAhUMcRQKHc4DA8QQ6AEIJjAA

Chou, Y.-k. (n.d.). Octalysis – complete Gamification framework. Retrieved September 6, 2017, from Yu-kai Chou: Gamification & Behavioral Design: http://yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/#more-2275

Cobb, J. (n.d.). Learning Games – 26+ to Change the World. Retrieved August 24, 2017, from Mission to Learn: https://www.missiontolearn.com/learning-games-for-change/

Delight Games. (n.d.). About. Retrieved August 30, 2017, from Delight Games: http://www.delightgamesllc.com/about/

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Games for Change. (n.d.). About. Retrieved August 24, 2017, from Games for Change: http://www.gamesforchange.org/about/

Gygax, G., & Arneson, D. (1974). Dungeons & Dragons: Rules for Fantastic Medieval Wargames Campaigns Playable with Paper and Pencil and Miniature Figures. Tactical Studies Rules (TSR).

Hall, C. (2017, June 22). The art and craft of making board games for the CIA. Retrieved August 24, 2017, from Polygon: https://www.polygon.com/2017/6/22/15730254/cia-board-game-volko-ruhnke-coin-series-gmt-games

Huizinga, J. (1949). Homo Ludens. A Study of the Play-element in Culture. London: Routledge & Kegan Paul Ltd .

Hunter, J. (2011, March). Teaching with the World Peace Game. Retrieved August 21, 2017, from TED: https://www.ted.com/talks/john_hunter_on_the_world_peace_game

inkle. (n.d.). 80 Days. Retrieved August 30, 2017, from inkle: https://www.inklestudios.com/80days/

Institute of Play. (n.d.). Resources - Quest to Learn. Retrieved August 20, 2017, from Institute of Play: https://www.instituteofplay.org/quest-school

Koster, R. (2013). Theory of Fun for Game Design. Sebastopol, CA: O'Reilly Media, Inc.

Kramer, W. (2000, December). What is a Game? Retrieved August 27, 2017, from The Games Journal: http://www.thegamesjournal.com/articles/WhatIsaGame.shtml

Lee, J. J., & Hammer, J. (2011). Gamification in Education: What, How, Why Bother? Academic Exchange Quarterly, 15 (2), 146-151. Retrieved from https://www.uwstout.edu/soe/profdev/resources/upload/Lee-Hammer-AEQ-2011.pdf

Lords of the Valley. (n.d.). Retrieved from Lords of the Valley: http://lordsofthevalley.games4sustainability.org/

Machkovech, S. (2017, March 15). The CIA uses board games to train officers—and I got to play them. Retrieved August 24, 2017, from Ars Technica: https://arstechnica.com/gaming/2017/03/the-cia-uses-board-games-to-train-officers-and-i-got-to-play-them/

Malanchini, M. (2012, May 15). Education in Italy. study visit "Academic Writing Skills, Necessity for Education & Work". Bydgoszcz.

Mancala. (n.d.). Retrieved August 22, 2017, from Mancala World: http://mancala.wikia.com/wiki/Mancala

McGonigal, J. (2011). Reality Is Broken: Why Games Make Us Better and How They Can Change the World. New York: Penguin Books.

Mojang. (2017). Minecraft Education Edition. Retrieved August 27, 2017, from Minecraft Education Edition: https://education.minecraft.net/

Østerskov Efterscole. (n.d.). ØSTERSKOV IN ENGLISH. Retrieved August 29, 2017, from Østerskov Efterscole: https://osterskov.dk/kontakt/in-english/

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Przybyłek, M. (2012). Gamedec Verse. Retrieved Augusut 27, 2017, from Gamedec Verse: http://www.gamedecverse.com/en/

Q, D. (2013, April 3). Monopoly. Retrieved August 30, 2017, from DanQ: https://danq.me/2013/04/03/monopoly/

Quest to Learn. (2017). About Q2L. Retrieved August 20, 2017, from Quest to Learn: http://www.q2l.org/about/

Serious Games Institute. (n.d.). GameStore. Retrieved August 29, 2017, from Serious Games Institute: http://www.seriousgamesinstitute.co.uk/games/

Sid Meier's Civilization. (n.d.). Retrieved August 27, 2017, from Moby Games: http://www.mobygames.com/game/sid-meiers-civilization

Sobociński, M. (2014, October). Phonetica. Retrieved August 20, 2017, from Ideatorium: http://www.ideatorium.ug.edu.pl/pliki/inspiracje/gamifikacja/kurs_Phonetica_2014_Mikolaj_Sobocinski.pdf

Sobociński, M. (2015, December 29). Restless DGBL? Some (Practical) Comments. Retrieved August 24, 2017, from academia edu: https://www.academia.edu/19880278/Restless_DGBL_Some_Practical_Comments

Sobociński, M., & Mochocki, M. (2014). Gamedec "W matni". Retrieved August 27, 2017, from Ideatorium: http://www.ideatorium.ug.edu.pl/pliki/inspiracje/gamifikacja/kurs_GAMEDEC_W_matni_2014_M.Sobocinski,_M.Mochocki.pdf

Sobociński, M., & Mochocki, M. (2015, March 24). Karty Gamedec do druku. Retrieved August 27, 2017, from https://drive.google.com/open?id=0B-VrkA5g4kUjNUxnVkZXNjRjd0U

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Van Eck, R. (2015, October 12). Digital Game-Based Learning: Still Restless, After All These Years. Retrieved August 23, 2017, from EDUCAUSE Review: http://er.educause.edu/articles/2015/10/digital-game-based-learning-still-restless-after-all-these-years

Werbach, K., & Hunter, D. (2012). For the Win. How Game Thinking Can Revolutionize Your Business. Philadelphia: Wharton Digital Press.

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Zicherman, G. (2013). Designing Gamification Level 1 (Basic). Retrieved June 15, 2017, from Udemy: https://www.udemy.com/designing-gamification-level-1-certification

Thanks for sharing.

Dear Szabolcs Nagy,

I think these studies will help you on your research:

- Apostol, S., Zaharescu, L., & Alexe, I. (2013). GAMIFICATION OF LEARNING AND EDUCATIONAL GAMES. Elearning & Software for Education, (2).

- Looyestyn, J., Kernot, J., Boshoff, K., Ryan, J., Edney, S., & Maher, C. (2017). Does gamification increase engagement with online programs? A systematic review. PloS one, 12(3), e0173403.