Here are the 7th factors which may affect the customer loyalty:
1. Convenience. When buying consumer products, many loyal customers stay simply because the store where they regularly buy your product ran out or doesn’t carry it anymore. They may still prefer your product, but after all, there are other brands in stock and they don’t have time to chase your product down.
2. Expectations. Your product must continue to live up to their expectations in every way. It not only has to continue to deliver on its brand promise and remain relevant, but its price, value, and availability must continue to be dependable.
3. Customer Service. The way your company stands behind its products can be as valuable as the product itself. A good warranty and swift resolution of issues keep customers, who may have had a disappointing experience, buying your product.
4. Personal Relationships. The way customers are treated by third parties, such as sales persons, store clerks, or your own representatives can make or break customer loyalty. Many don’t buy your product so much as they “buy” the person who sold it to them.
5. Rewards. Customers want some consideration for continuing to do business with you, especially when they have other options. Offering savings, bonuses, and other forms of special attention to your loyal customers can not only keep them from going elsewhere but may be the reason they recommend you to their friends.
6. Reputation. How your product plays in the media, both commercial and social can influence long-term relationships. Your companies financial, labor, and sourcing practices are now subject to the scrutiny of an increasingly transparent world where consumers realize that they vote with their purchases.
7. Community Outreach. When you stand for something beyond your product, when you support the causes important to your customers, and when you participate in their community, you build a bond of loyalty that is hard to break. This gives them a social reason to become and remain loyal.
Customer loyalty is a choice every consumer makes daily. The good news is that most customers don’t want to shop. It’s time-consuming and fraught with anxiety. It’s so much easier and much more comfortable to just stay put – with a brand they know and trust. Respect for these 7 factors can stop them from shopping and keep them saying, “I love these guys!”