Goal of the theory:
Informational efficiency is a natural consequence of competition, relatively free entry, and low costs of information. If there is a signal, not incorporated in market prices, that future values will be high, competitive traders will buy on that signal. In doing so, they bid the price up, until it fully reflects the information in the signal.. !
Having the right information about the prices would actually be information about the reference prices. apart form the monetary aspect the other costs such as sensory cost, psychological costs and other non-monetary costs also need to factored. The right time would imply sharing experiences and WOMC through online as well as offline channels and activating very employee in the organisation to share the organisations' moments of truth.
User generated content and Return on investment (ROI) are two tangible measurements to analyze the budget, time spent in marketing. Whenever information efficiency exists between customers, naturally it may reflect any/all of these indicators. Most of other things depend on specific applications or contextual setting.
You may find valuable to read:
Lindblom, M., & Andreasson, A. (2019). Inbound marketing from a B2B-perspective.
Timira Shukla Thx, But Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust. As technology shifts, inbound guides an approach to doing business in a human and helpful way. Inbound is a better way to market, a better way to sell, and a better way to serve your customers. Because when good-for-the-customer means good-for-the-business, your company can grow better over the long term.
But how or what strategy is best suited for timely information?!
@ Samiha, I guess primary data collected through survey/interviews go through many preprocessing like filtering, sparse/missing data imputation etc. This in most scenarios ensures that captured data is free/at least minimized from inherent bias/errors. As far as constructs are concerned, standard tests like Cronbach alpha and composite reliability tests would fulfill reliability and validity aspects into the model.
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