Its does if we misuse it. It depends on the way people behave on these social networks.

I have observed that people use the shield of being unknown through the social media and try to create problems in others' lives by using fake fb ids etc.

Agreed Henna and Sahifa, people normally misuse these plateforms to misguide others. But how can we overcome this problem? Do we have any checks on all these?

Dear Ayesha,

Refer the following article.

http://arxiv.org/ftp/arxiv/papers/1501/1501.00528.pdf

Dear Ayesha

In today’s world, social media plays an important role in everyone’s life. It is a fact that, it helps us to create real-world relationships. Increased communication among individual helps to keep people socially active. But social media has made some negative impact in personal life and relationship in many ways. fallowing link may be useful to you for taking the study ahead.

http://www.explorelifestyle.com/impact-of-social-media-on-personal-life-and-relationship/

One important aspect of social media problem is that it creates a fake identity and a 'perceived self' for the user, which is a sheet over-evaluation of his/her personality. Resultantly, even the user himself starts seeing himself as that 'perceived self' and compares his 'real self' with that, eventually leading to the development of inferiority complex. In this way, social media is also a tool that weakens personalities and psychologies, and needs to be viewed with this lens.

Information and communication technology has changed rapidly over the past 20 years with a key development being the emergence of social media.The pace of change is accelerating.It bring a major change in politics, society, commerce, Training and Development,research.

Once someone stated using smartphones and social networking applications he / she will loose privacy.

Hi,

See this:

Article Does personal social media usage affect efficiency and well-being?

http://smallbusiness.chron.com/negative-effect-social-media-society-individuals-27617.html

Social media (networks) are massively addictive. Most people I know check and interact on social sites constantly throughout the day. And they have no idea how much actual time they spend on social media. So I would say yes.

For years, experiences were lived largely “offline.” Our interactions have been in person, in front of a television, or through headphones. But times are different. Internet technologies and social media have enhanced our online experiences. We enjoy interactivity, video, audio, and pictures just as much from computer screens as from offline experiences.

We want to learn, share, and interact from the comfort of our mobile devices more than ever.

Yes, social media can affect the personal lives of individual people. The sociological behavior of people is changing. Some people exchange traditional contacts with other people for contacts via social media portals. It changes the sociology of people's behavior, it affects sociological behavior, it generates new types of problems that also affect behavioral economics and the behavior of entire communities. In addition, there is the issue of the risk of losing personal data that may be stolen from social media portals. This risk also shapes the potential discomfort of using social media portals, if it turns out that some part of personal data has been mistakenly made public or stolen by cybercriminals. Unfortunately, despite the assurances of companies that run social media portals, information on these websites is not always fully secured and can be stolen by cybercriminals. In addition, the issue of downloading data from social media portals by large companies to Big Data database systems should be added in order to process them for marketing purposes. The issue of privacy in social media is very important and is related to the security of personal information. Privacy is at risk in terms of information posted on social media portals.

I invite you to the discussion

The problems of the analysis of information contained on social media portals for marketing purposes are described in the publication:

https://www.researchgate.net/publication/322241537_THE_QUESTION_OF_THE_SECURITY_OF_FACILITATING_COLLECTING_AND_PROCESSING_INFORMATION_IN_DATA_BASES_OF_SOCIAL_NETWORKING

I invite you to discussion and cooperation. Greetings