Rogers Theory of Technology Diffusion which first emerged in the 1960's explains that the diffusion of technology through cultures was dependent on four key factors ie the nature of the innovation, the communication channels, the nature of the social system (or network) and time. Is this model relevant to the diffusion of software application innovations built on mobile smartphone platforms in emerging market
This is a tricky question. There are many models and theories such as SCT, TPB, TRA,, TAM, A-TAM, TAM2, UTAUT, UTAUT2. However, drawing on the fact that prior models related to acceptance and adoptions of IT have some limitations, therefore, the most appropriate approach is to select the relevant constructs related to context of your study (smartphones) from the various models.
I was checking a paper on managerial intention for Green ICT adoption. It talks about several theoretical models (including technology diffusion models) which you might find interesting.
http://aisel.aisnet.org/pacis2014/242/
Silburn:
You may even find a new model emerging from Ali's suggestion. Here's what is available in ResearchGate:https://www.researchgate.net/publicliterature.PublicLiterature.search.html?type=keyword&search-keyword=diffusion+of+applications+on+smartphones+in+emerging+markets+&search-abstract=&search-journal=&search=Search
I extend best regards for every success in your research.
Debra
Thanks Debra
found a ref to an interesting paper from Kuljit Kaur
silburn
yes rogers theory is very good....also check this paper entitled "Mobile Technology and Smartphone Apps: A Diffusion of Innovations Analysis"
https://pdfs.semanticscholar.org/6027/b86f19ade58e03a0644627cfc4bde5cfec43.pdf
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