So, by using Neuro Linguistic Techniques, some branch of marketing claim that can initiate an action by the dominant brain: reptilian brain.

Does anyone has experience in this field of study? Does it really work? Are there statistics that represent increases in sales/revenue by using these techniques?

I have to admit that some psychology and NLP tricks being used more often nowadays by advertisements which I can spot (although I am not a specialist in the field). Still, I wonder how effective they are?

Thanks in advance for your opinions. 

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