Kyle Gutzmer & Wayne A. Beach (2014): “Having an Ovary This Big Is Not Normal”: Physicians’ Use of Normal to Assess Wellness and Sickness During Oncology Interviews, Health Communication, DOI:

10.1080/10410236.2014.881176

Thank you, Marco! I will mention one myself, for those interested: Haddington, Pentti et al. 2012: Civil inattention in public places: normalising unusual events through mobile and embodied practices. Forum Qualitative Sozialforschung / Forum: Qualitative Social Research, 13(3), Art. 7, http://nbn-resolving.de/urn:nbn:de:0114-fqs120375

While you are there Kimmo, would you remind me about the Houtkoop one? 

Ruth Parry and I are interested in how doctors and patients work to normalise talk around death and dying in palliative care consultations. 

Her data is from interviews. The book has one chapter that discusses normalizing in detail: HOUTKOOP-STEENSTRA, HANNEKE 2000: Interaction and the standardized survey interview. The living questionnaire. Cambridge: Cambridge University Press.

Let me know when you have written something!

My chapter, 'Realizing the Illness,' in J. Heritage & D. Maynard, Communication in Medical Care.  2006.    

Thank you, Timothy!

Dear Kimmo, in the attached paper section 4.2 is on "normalizing". Not sure it's the same kind of thing you are interested in. Anyway, in case it may be of interest, here you go: complaints convey that a third party's conduct not only harmed the speaker but can also be characterized as morally reprehensible (Drew 1998). One practice for defusing complaints is to normalize those moral implications (e.g. conveying that the complained of conduct was justified in light of broader considerations).

Yes! This is very relevant. I'm looking into similar incidents where the expert participant normalizes the experience the lay participant has described. Thank you for this!

My addiction therapy data are really funny in this regard. Clients catastrophise things that professionals normalise. And clients treat as normal stuff that professionals work to pathologise!!! 

That is funny!

Here is another one I found out about. Haven't read it yet.

Bredmar, Margareta & Linell, Per 1999: Reconfirming normality: The constitution of reassurance in talks between midwives and expectant mothers. In Srikant Sarangi & Celia Roberts (eds.), Talk, work, and institutional order: Discourse in medical, mediation, and management settings pp. 237–270. Berlin: Mouton de Gruyter.