Dear all,
for my research I am using the adaptive structuration theory mentioned by Orlikowski (1992) and others for investigating the adoption process of social media in a B2B environment. The research will conducted in a qualitative way.
Thank you in advance for your valuable feedback.
Best Regards
Roland
Literature:
Orlikowski, W. J. (1992). The duality of technology: Rethinking the concept of technology in organizations. Organization science, 3(3), 398-427.
I would recommend to read Anthony Giddens' works as well.
I used this theory in one of my research work that's based on a qualitative approach. But I don't get your question, what do you exactly need ?
Dear Carine
Thank you for your reply. I am interested how did you use the theory in practice. For instance, what kind of questions you asked for investigating to understand how people creating structure in using a new technology.
Regards
Roland
People's used by based on demands and they are measuring with proper metrics.. Final outcomes they are adapting new techniques and getting quality results
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