I've been unable to find any published research on this question. It would seem that increasing the convenience of alcohol consumption at sporting events would increase consumption, but it's not clear that the increase would be substantial.
I found this report/pamflet: http://www.vichealth.vic.gov.au/~/media/ResourceCentre/PublicationsandResources/alcohol%20misuse/DrinkingCultures-SportingEvents/FullReport_DrinkingCultures-SportingEvents_VicHealth-TurningPoint.ashx
Thanks for sharing. I already approved the analysis for which the research would be relevant, but it might prove helpful if the agency proposes related rule changes in the future.