In order to attact people yes. In order to bind people yes. In order to act as a market oriented organisation yes.

Intersting...for the sake of all, YES! So they definately need to advertise. I think I might have to agree with you on that but I suppose the channel and kind of mesage should be different. Thanks for your response.

But isn't advertising the bedrock of any religion since the concept came into being? For example, in earlier times, a priest standing atop a minaret or other such dais pronouncing the good about his religion was advertising. In today's environment, this has become much more sophisticated with print and electronic medium and especially the social media. With the numerous sects and cults we have, most religious organizations are competing for survival and hence to let their voice heard in this cluttered market, they will have to advertise.

Thanks Paurav for your answer.

From a religious point of view, that sounds like preaching and evangelism which could be considered a spiritual activities so I suppose that may not be seen as the real marketing and advertisement.

However, my main concern is the message being passed by these numerous sects and cults to attract new members and who are the targeted audience. So we shouldn't be surprised if we see a Christian Hollywood star fronting an advertisement for a church.

I worship here, so you too come join us.

Advertizement is form of communication. If a religion seeks to engage as many people as possible through as many open communication outlets as possible, that religion should learn the "language" of advertisement and carefully use the norms of that form of communication to "advertise" or get people's attention. Just because most advertising is done for the motive of making money doesn't mean the avenue of communication should be avoided by religions who seek to use it for a different purpose.

Nice choice of word Bradley,

There is the need to learn the language of advertisement and carefully craft their message so it wouldn't be seems as offensive or misleading.

Many thanks for that contribution Bradley.

NO  I DO NOT THINK SO. MAYBE THEY NEED A PROPAGANDA CAMPAIGN  AND CHANGE THEIR  COMMUNICATE WAY .

Thanks Jorge,

You approach seems interesting. Thanks for sharing that.  Have you got an example of such startegy?

Advertisement is a worldly communication but Religion is a spiritual part of our life.religious organizations are spreading pious thinking.according to my opinion religious organizations do not want to advertise

Dear Emmanuel,

Religions have been promoting their practices since its inception, be it any religion for that matter. Advertisements or public relations or publicity. According to me, a religion should not be doing any aggressive marketing of its faith or beliefs. Rather than a Push strategy, a religion should adopt pull strategy. Let the word of mouth do the work - this would attract the real believers and not the pretenders. That will sustain the popularity of a religion.

These are my views. And any religion need not be afraid of atheists. Everyone have freedom to live their own ways.