In your opinion and experience, which of the content analysis methodologies do you find it most commonly used in evaluating the advertisements? Any literature on this topic that would justify the usage would be appreciated! Thank you.
Are these of any help; however, they are both use simple content analysis? The first is a Masters Thesis:
Burke, K. E. (2002). How the media are portrayed in print advertisements: a content analysis of magazine advertisements throughout the twentieth century.
https://digitalcommons.lsu.edu/cgi/viewcontent.cgi?article=2030&context=gradschool_theses
Nelson, M. R., & Paek, H. J. (2007). A content analysis of advertising in a global magazine across seven countries. International Marketing Review, 24(1), 64-86.
Article A content analysis of advertising in a global magazine acros...
I looked up about the difference as I was unsure about visual content analysis:
Carneiro, L., & Johnson, M. (2014). Quantitative and qualitative visual content analysis in the study of websites. SAGE Publications, Ltd..
https://methods.sagepub.com/case/quantitative-qualitative-visual-content-analysis-websites
Worring M., Snoek C. (2009) Visual Content Analysis. In: LIU L., ÖZSU M.T. (eds) Encyclopedia of Database Systems. Springer, Boston, MA.
https://doi.org/10.1007/978-0-387-39940-9_1019
Article Visual Content Analysis
But have not seen the full text of the above two.
Dear Mary C R Wilson thank you for sharing with me these resources, I will make sure to check them.
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