I am looking for an effective social listening tool apart from Brandwatch, Tweetdeck and Social Bakers. Not so expensive and reliable are the two things I am looking for from the suggested platform.
Dear Dr Asli Cazorla Milla regarding the Social Listening, is possible to use the Bramdwatch, which is one of the most powerful social listening tools in terms of analytics – but it’s also one of the more expensive ones. On top of the monitoring aspect, Brandwatch offers image recognition, demographic data about your audience, trending topics in your niche, API access, and dashboards that can be exported into customizable PowerPoint presentations. Brandwatch also has its own data visualization platform called Vizia. The tool lets you visualize your Brandwatch data, plus combine it with insights from a number of integrations (including Google Analytics, Buzzsumo, and Hootsuite).
Dear Dr. Asli Cazorla Milla, this company has a very advanced and customizable technology: https://www.ubermetrics-technologies.com
(Not to forget the already included (simple) integration in MAXQDA.)
But - for scientific purpose you always have to discount the marketing speech (as with brandwatch too - they never ever "watch" "brands"...). And seldom enough these companies care about data quality. Added work is necessary - but this could be an argument for a free version 4u that helps to better the tool for the company. Scientific quality is a core argument for their sales teams.
Dear Dr. Leonardo Mataruna thank you very much for your recommendations.
Dear Dr. Michael Domsalla , I have not heard Ubermetrics before. I will definetly look into that. Thank you very much for the valuable insights.
Your welcome. They are Ex-Google and have Internet-Engeneering-Thinking what is very seldom. Many people have no clue how the web works even if they tell so...
There are many marketing research agencies that can do that for you. May be you can outsource it.
Have you considered using Brand24? I am a community specialist there, so I can help you out if you are still looking for a solution :) Brand24 is considered one of the best tools when it comes to social listening, but most importantly, it offers a free trial and is affordable at the same time. Let me know if there is anything I can do to help with your research! Good luck!
I agree with Leonardo Mataruna , Bramdwatch is one of the most powerful social listening tools
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