There are a lot of articles and studies that mention the importance of innovative culture to reach innovation in products, process or organizational management. But, how does impact in sales or profits this "behaviour"?
That is what I want to analyse.
Hello Yadira,
Great question. I suggest you look at "Product innovation processes and the trade-off between product innovation performance and business performance"
Löfsten, Hans. European Journal of Innovation Management 17.1 (2014): 61-84.
It should help you with your research.
Dear Yadira,
Please peruse the attached publication. It may be of help. Thank you
Conference Paper Innovations and Other High Performance Work Practices for Or...
Thank you very much for all the suggestions. I found them very useful because I have heard about the main role of innovative culture to reach innovation, but It would be great to show the relationship between that. I will tell you about my findings.
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