We are struggling with a phenomenon, a very good zone of inhibition on MH agar, Nutrient agar but no activity in a liquid medium while doing MIC using broth dilution methods for a novel (but known nutrient for many microbes) antimicrobial molecule, it is soluble in water at 10% concentration. It's 1 mg disc inhibits bacteria giving a zone of inhibition 20-30 mm on a nutrient agar plates.