I am doing research on the above topic. What are determinants of customer satisfaction in case of classic theatre or performing arts in general?
Dear Mirna
I'm writing an article about value of modern art exhibition for its visitors
My experiences:
1.The (Grönroos et al. 2015) "value in use is co-created" metaphor is more relevant as research attitude than the "determinants of satisfaction" metaphor.
2. There are more metaphors/narrations that suggest how to investigate the value of art for consumers, for instance Ernst et al (2016) and can be used in problem development for new research.
3. I use also the design (value embodiment) research literature to develop the research problem and RQs.
4. I have got the idea of how to write the article after connecting: (1) the Echeverri et al. (2011) article about that consumers don't understand the particular touchpoints of the city-bus-trip, so the critical value-creation-activities are the explanations of the latter (2) the author and the curator of modern art exhibition "1/1/1/1/1" published (youtube, www. offline) the explicit explanations of the particular touchpoints (artifacts, signs) of it. I have gathered qualitative data about how the visitors understand the particular touchpoints when they saw (interacted) the explanations or not.
Literature:
Grönroos Ch, Strandvik T., Heinonen K. (2015) Value co-creation. Critical Reflections in: The Nordic School -Service Marketing and Management for the Future (ed Gummerus J., von Koskull C) CERS, Hanken School of Economics, 69-82.
Ernst D, Esche Ch, Erbslöh U (2016) The art museum as lab to re-calibrate values towards sustainable development. Journal of Cleaner Production 135 (2016) 1446-1460
Echeverri, P., Skålén, P. (2011) Co-creation and co-destruction:: A practice-theory based study of interactive value formation. Marketing Theory, 11(3): 351-373 http://dx.doi.org/10.1177/1470593111408181
Regards
Richard Kleczek
I agree with you Murali Basa. Croatian audincws strongly prefer "light" culture products, mainly comedies and musicals.
Interesting topic. Scientific research in specific fields of art, such as theater, for example, is now particularly important because the development of theatrical art is determined by many factors. On the one hand, the development of the theater is threatened by new online media. On the other hand, in some countries, along with the increase in citizens' incomes, the number of people visiting theaters is growing.
Best wishes
- Badges
- Science topic
- Similar topics
- Mathematics