For primary data i opted convenience sampling through Google forms, what is appropriate sample size and statistical tool for analysis. Now i send the questionnaire to 60 people as pilot study.
Thanks in Advance.
Such studies on loyalty in online stores have already been done. What new can you add by your proposed research?
Also convenience sampling is a bad method here - you need to find out Flipkart customers and work out loyalty parameters to really do justice to your research. Convenience sampling will only give you the illusion of doing research.
Other similar papers are:
D. Gefen and P. Devine, "Customer Loyalty to An Online Store: The Meaning of
Online Service Quality," Proceedings of the International Conference of
Information Systems 2001, 2001, pp. 613-618.
J. Lee, J. Kim, and J.Y. Moon, "What makes Internet users visit cyber stores again?
Key design factors for customer loyalty," Proceedings of the Conference on
Human Factors in Computing Systems, The Hague, Netherlands, 2000, pp. 305-
312.
Reichheld Frederick F. and Phil Schefter (2000), “E-Loyalty: Your Secret Weapon on the Web”, Harvard Business Review, July-August, 2000.
Page, Christine and ElzbietaLepkowska-White, (2002), “Web equity: a framework for building consumer value in online companies”, Journal of Consumer Marketing, Vol. 19 No. 3 pp. 231-248.
Dont go for convenient sampling..If you want to apply statistical tests then for probability sampling techniques . First collect secondary data on users of flipkart . if your survey covers larger area then go for multistage sampling for eg.. first stage cluster sampling then simple random sampling and last level systematic sampling
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