CSR activities as a long life invesment for Companies to concerning social and environment problems
https://www.researchgate.net/post/CSR_actions_the_Good_Invesment_the_Bad_Cost_and_the_Ugly_Expense_Is_it_rights
https://www.researchgate.net/publication/276136711_New_Tools_to_Capture_the_Elusive_Green_Consumer_Reviving_a_Revolution
I am not quite sure what you are after. You may see if my paper on green procurement where I touched on issues about green-washing and the economic bases of procurement decisions would address some of the issues you are trying to address.
In general, CSR is a double edged sword that cuts both ways. For example, some CSR initiatives are detached from the mainstream strategic decision making where initiatives remain in the domain of a peripheral activity that are unconnected to growth or profitability. In some firms, sustainability is part of the CEO's agenda where it impacts the range of strategic actions of the firm that are considered strategic. These types of commitments, still the exceptions, give sustainability a better chance of making a tangible impact on business and society.
Article New Tools to Capture the Elusive Green Consumer: Reviving a Revolution
Ricardo and Charble make good points, that in order to get a precise answer you must first have a precise question. I would be very cautious about using CSR in a financial setting as financial sustainability (no sustained financial losses) and ecological sustainability (the ability of a process to continue indefinitely fuelled only by available renewable energy) are not necessarily related. But best wishes for you research.
you are right because CSR initiatives may result in the creation of asset(investment) or liability(cost). For instance investment in strategic CSR, for example, education and health programmes will increase profitability of companies whereas investment in CSR Such as Infrastructures which are related to state function will reduce profitability of companies. As such CSR initiative by companies should be taken with caution
Dear colleague,
The concept of CSR is multifaceted, but all interpretations and variations are around its three main components - social, environmental and profit making. Companies are often blamed for "corporate hypocrisy" in the implementation of activities in the context of the CSR concept. In an attempt to prevent such interpretations and to improve the performance of companies as a good practice, the suggestion by Freeman, Harrison et al., (2010: 263) of replacing the term CSR with the idea of a company stakeholder respondent suggesting a new interpretation of the goal of CSR practices. The idea is adequate to the core goal of CSR, which is creation of value Responsibility for key stakeholders. This idea addresses business and society in their interdependence and predetermines that when the relationship with the stakeholders is managed competently, it will lead to an increase in the competitive advantages of the company. In this connection it is necessary to be aware of exactly who the organization has certain responsibilities and what is their nature.
Kind regards,
Yanica Dimitrova
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