It is a structured way to visualize how creative ideas flow and transform into innovations. It focuses on key elements like people, ideas, processes, tools, and the environment. By using tools like mind maps, process maps, or innovation funnels, it helps identify strengths, gaps, and opportunities for improvement. This approach ensures creativity is harnessed effectively to drive actionable innovations, aligning with organizational goals and enhancing collaboration. Example SWOT Analysis

Creativity and innovation mapping is a powerful tool for fostering a culture of innovation and maximizing creative potential within any organization or community. By systematically visualizing and analyzing these processes, leaders can better support and cultivate an environment conducive to successful innovation.

Ref/

Brown, T. (2009). Change by design: How design thinking transforms organizations and inspires innovation. New York: HarperCollins.

This book Sandeep Savitaprakash Sharma emphasizes design thinking as a creative process that leads to innovation.