I am associated with a research work related to product-line strategies of fast-moving consumer goods in Nepal and South Asia. I will appreciate your support in advising good works in this topic.
‘Blue Ocean Strategy’ (BOS) by Kim and Mauborgne, from INSEAD, Fontainebleau. http://centmapress.ilb.uni-bonn.de/ojs/index.php/proceedings/article/viewFile/226/205
STRATEGIES FOR MARKET ENTRY: Fast Moving Consumer Goods Companies in Emerging Markets by Mark Sorgenfrey and Lasse Munch; A a r h u s S c h o o l o f
B u s i n e s s
http://pure.au.dk/portal-asb-student/files/8180/Final_thesis_1___2___forside_-_appendix.pdf
Thanks Govind Autee, Namaskar. Thanks for you information. All the best
Dear Arhan,
These papers may be helpful:
1- Bilgen, B., & Günther, H. O. (2010). Integrated production and distribution planning in the fast moving consumer goods industry: a block planning application. Or Spectrum, 32(4), 927-955.
2- Francis, M. (2006). Stage model research in the UK fast moving consumer goods industry. International Journal of Logistics: Research and Applications, 9(4), 351-368.
3- Grant, D. B., & Banomyong, R. (2010). Design of closed-loop supply chain and product recovery management for fast-moving consumer goods: the case of a single-use camera. Asia Pacific Journal of Marketing and Logistics, 22(2), 232-246.
Often many consumer industries consider Lean manufacturing or Lean Six Sigma as one of many but important product-line strategies for fast-moving consumer goods.
Along that line the following paper may shed some light...
Technical Report Rapid Response Manufacturing (RRM) Shape Optimization Project -I
- Badges
- Science topic
- Similar topics
- Linguistics
- Composition Studies
- Publication