Could you please share the case studies on market chain of consumer products?

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Mary C R Wilson

Hello Gandhiv,

Are these of any help?:

This is a Master's thesis:

Eklund, J. (2017). Developing supply chain for consumer products: Case study in a Finnish utility company.://aaltodoc.aalto.fi/bitstream/handle/123456789/29120/master_Eklund_Jaakko_2017.pdf?sequence=1

https://aaltodoc.aalto.fi/bitstream/handle/123456789/29120/master_Eklund_Jaakko_2017.pdf?sequence=1&isAllowed=y

You could did into this book:

Babin, B. J., & Zikmund, W. G. (2015). Exploring marketing research. Cengage Learning.

https://books.google.co.uk/books?hl=en&lr=&id=DY4eBwAAQBAJ&oi=fnd&pg=PP1&dq=case+studies+on+market+chain+of+consumer+products&ots=1yv7qo20i2&sig=oaxzQZHUcrAMJQxjYpU-___FkSM#v=onepage&q&f=false

http://publications.dyson.cornell.edu/docs/smartMarketing/pdfs/SmrtMktg%20Jul2010.pdf

Very best wishes for your PhD,

Mary