Consumer wisdom / measurement tool?

More Stephane Ganassali's questions See All

Is this a mixed methods approach?

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Is someone aware of a transport equation of the intermittency function gamma in the scope of the Spalart-Allmaras model working at high Mach regime ?

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Influence of polymer morphology on adhesive properties ?

I would like to better understand the influence of the morphological polymer characteristics on adhesive properties. What is the influence and the role of amorphous phase? and that of crystalline...

12 October 2023 1,486 5 View

How is AI redefining the future of Educational leadership and management?

14 May 2023 8,193 14 View

Pouvez vous me conseiller des ouvrages ou des articles traitant de la gouvernance de la donnée et de la géométrie dans une maquette numérique?

Dans le cadre de mon mastère spécialisé BIM à Ecole des Ponts ParisTech, je recherche des ouvrages ou des articles traitant de la gouvernance de la donnée et de la géométrie dans une maquette...

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What could be the reason for a poor primary renal fibroblast cell growth ?

Hello all, I'm trying to isolate and expand human primary renal fibroblasts from nephrectomy samples using an explantation technique. This technique has already been used successfully in my lab...

19 September 2021 4,766 5 View

What positive control should I use?

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Confidence interval or p-value in PLS?

Hello everyone, I am conducting a PLS research, I find Path estimates with p

17 July 2020 9,326 6 View

Can authors names in a publish paper influence the visibility of that particular article?

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14 July 2020 3,221 8 View

Conception of health in Realistic inquiry with Realistic evaluation (CME) ?

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What scale can I use to measure consumer's trust with marketing activities?

Scales?

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How can we build brand trust and transparency in a world of fake news and misinformation?

The rise of ethical consumerism

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Regarding green consumer behaviour ?

HOW TO WRITE GREEN CONSUMER BEHAVIOUR AS A LITERATURE REVIEW

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Why is energy transfer more efficient between primary and secondary consumers and which trophic level has more energy than the primary consumer?

13 May 2024 2,353 2 View

How to make consumer perceive products as friends?

Do you know any theory that talks about making consumers perceive products as friends through product messages or advertising messages?

24 April 2024 8,894 5 View

What is the scientific basis for the consumer basket?

Dear colleagues, I am conducting a research study on consumer basket formation, with a focus on the scientific justification behind it. Your expertise in this field would be invaluable for my...

01 April 2024 1,985 1 View

What strategy can Tesla use to improve their brand image and consumer trust as the most innovative car company?

The question is for a business case research plan where a theory and additional research is needed.

22 March 2024 7,263 1 View

Is it allowed to not take all variables from a theory?

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19 March 2024 7,480 0 View

What are the differences in the consumer baskets seen between different countries?

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06 March 2024 4,396 1 View

Which of the many modern theories of suicide do you find the most compelling, and why?

By this, I mean, one specific theory, whether widely known and accepted, almost as "conventional wisdom", or a peripheral theory few may be familiar with. What makes this theory particularly...

21 January 2024 638 6 View

Jolanta Tkaczyk

Have you tried https://www.marketingscales.com/ ?

53 scales about expertise....

Stephane Ganassali

Thank you for your suggestions - I went through those research works - but I came to the conclusion that consumer wisdom is quite far from the concept of consumer expertise, isn't it? Best regards.

Anna Maria Nikodemska-Wolowik

Dear Stephane,

The paper entitled: "Consumer Wisdom: A Theoretical Framework of Five Integrated Facets" by Luchs and Mick in JOURNAL OF CONSUMER PSYCHOLOGY (2018) vol. 28, issue 3 may be of help.

Good luck in your research,

Anna Maria