How prevalent do you feel color psychologically impacts social perception across various cultures? Should corporations and agencies carefully market and communicate visual materials with specific color schemes to enhance communication and trust-building? More specifically, how might one start to research which colors to use when focusing on a specific culture and the impact these colors have psychologically?
Colors do affect an individuals perception depending on the product or the situation. In advertising a red sign saying "Sale" is more effective than Sale written in Blue. SO colours do have an impact psychologically. They could be culture specific but are more related to the individual than the society.
Red colour in my culture is colour of agression and fight. Red tags on sale items is like signal to act fast. Kazakhs in history didn't distinguish blue and green.
In publicity much is studied about the psychological impact of colors on brands, consumers, etc. And, yes, there are positive and negative impacts when colors are used in order to disregard their importance. I suggest deepening knowledge about color theory that will surely give you good insights for your research.
Remember that the meanings of color will vary in different cultures. In China, the color associated with mourning for the dead is white, but in America, black is the color of mourning.
If you are working in international contexts, be sure to research this before deciding the color pallet of your project.
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