Hi
Can you share with me any examples/case studies where the company was speaking in a different way from how the intended customers were speaking?
I’m currently writing a chapter called Lost in Translation: Case Studies of Misfit Between Companies and their Target Clients so this would be very helpful.
Why don't you use freelancers' community as a case study
They are from every country around the globe and they deal with international clients from every country around the globe.
There is many groups on Facebook and telegram where they share their experiencies and challenges and they can share with you their misfit with their target clients bacause of many factors like: diiffernt cultural backgrounds differents languages, communication style (if it is written or verbal), their field of activity (design, marketing..) and even gender.
All the best
I think a textbook example with the answer of Henry Ford, what a car can be (about color and model, if you remember), will do. Consumers soon turned to General Motors cars, which weren't black but came in a variety of colors and models.
I spontaneously think of the advertising campaign for the German detergent Persil, which advertised with the slogan "schmutzig - Persil - sauber" (dirty - Persil - clean). In Arab countries, this slogan was then allegedly misunderstood because of the reading direction. However, this is very probably just an urban legend.
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