How is it received by journals? Did you publish it? Were you recommended to also use a quantitative method?
Dear Maria,
I think you might find a partial answer in the paper by Casotti that won the 2004 Best Paper Award in the Consumer Behavior Track at The Academy of Marketing Conference, Academy of Marketing (UK).
Leticia Casotti is an Associate Professor at COPPEAD - UFRJ. Please have a look in the site www.coppead.ufrj.br.
Best wishes,
Frederico
Dear Maria,
I think you might find a partial answer in the paper by Casotti that won the 2004 Best Paper Award in the Consumer Behavior Track at The Academy of Marketing Conference, Academy of Marketing (UK).
Leticia Casotti is an Associate Professor at COPPEAD - UFRJ. Please have a look in the site www.coppead.ufrj.br.
Best wishes,
Frederico
Research methodology used is not a barrier for publication. However, what reviewers may ask more is to add more on validity and reliability issues.
Hello Maria,
The research methodology is not a barrier for publication, depends mainly on the subject of your study, however it is certain that reviewers usually have a preference for quantitative evaluation methods.
Thank you for your answer! As a reviewer, how do you react to a qualitative study? Would you prefer to see a "standardized" methodology section?
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