5 Questions 13 Answers 0 Followers
Questions related from Maria Petrescu
Dear marketing researchers, do you use or not qualitative research? If using it, is it in combination with other methods? Do you think it is easy to publish a qualitative study?
01 January 2015 1,679 2 View
Do you think qualitative research is recommended in sciences such as psychology, sociology, marketing, economics? Should it only be used in triangulation with other methods? Which ones?
11 November 2014 9,682 6 View
How is it received by journals? Did you publish it? Were you recommended to also use a quantitative method?
10 October 2014 4,333 5 View
I am working on a comprehensive study on this topic and I would appreciate marketing researchers' opinions. The main objective is to see the circumstances in which qualitative studies are used and...
08 August 2014 8,719 1 View
I am interested in seeing opinions about the use of single-items in practice and the results you got. Do you use single-item categorical variables in SEM?
05 May 2014 1,593 31 View