Maria Petrescu

5 Questions 13 Answers 0 Followers

Questions related from Maria Petrescu

What do you think about qualitative research in marketing? Is it still useful? Do you use it? Are top marketing journals open to it?

Dear marketing researchers, do you use or not qualitative research? If using it, is it in combination with other methods? Do you think it is easy to publish a qualitative study?

01 January 2015 1,674 2 View

How important do you think qualitative research is for social sciences? Will it always be the black sheep, compared to empirical data analysis?

Do you think qualitative research is recommended in sciences such as psychology, sociology, marketing, economics? Should it only be used in triangulation with other methods? Which ones?

11 November 2014 9,675 6 View

Can you perform a marketing study using only qualitative research?

How is it received by journals? Did you publish it? Were you recommended to also use a quantitative method?

10 October 2014 4,328 5 View

Marketing researchers, what do you think about qualitative research in marketing? Do we use it enough? Is it necessary?

I am working on a comprehensive study on this topic and I would appreciate marketing researchers' opinions. The main objective is to see the circumstances in which qualitative studies are used and...

08 August 2014 8,713 1 View

Did you use single-item measures in your SEM models? How did it work out?

I am interested in seeing opinions about the use of single-items in practice and the results you got. Do you use single-item categorical variables in SEM?

05 May 2014 1,584 31 View