Can we use control variables like (age, gender, education, or other categorical, demographic variables etc...) along with other constructs(endogenous variables) while running/testing SEM-PLS model.

Ex ; Usually we are running path model on likert scale, e.g. for assessing the path/drivers of customer satisfaction/loyalty, Can we simultaneously test the effect of Gender, Age, Education etc.. in the same model?

#SmartPLS

Regards,

Abhay

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