Hi Marcelo,

Yes, in my area of interest for instance, business need to understanding human thought processes  has led to the development of several micro-psychological theories. Take motivation for instance: expectancy theory, reinforcement theory, theory of goal setting and these are not new. Moreover, each of these is rooted in psychology and form the basis for many organizational compensation practices.

As global competitiveness evolves, I think the use of psychology in business will increase.

D.