This is a good area for research. Quality and timeliness of service are two factors which will stand out. Innovation has no limits - it can start from the moment of contact till a satsfied customer is realized! One of the areas for exploration will be off-beat destinations with affordability . Once these ideas are crystallized the tools will be found.

Thanks for all the answers so far but considering various categories of innovation.

1. Process innovation

2. Product innovation

3. Marketing innovation

4. Managerial innovation n

5. Institutional innovation.

Thank you

Comparative methodology can be used between two types of tour operators, or two categories, such as five stars and four stars Such as planning and strategic alliances - the degree of dependency of the center or the freedom of branches in decision-making

Dear Enoch Appertey,

If I understand correctly your question is about the correct research methodology to analyze various types of innovations (you mention process, product, marketing, managerial and institutional) within the tourism and hospitality industry. You have the possibility of an in-depth approach focusing on a limited number of companies. In this case you can use a whole range of methods drawn from social sciences going from quantitative methods (like analysis of annual reports to structured questionnaires) to qualitative methods (like open-ended interviews to partecipative observation). But you could also take a broader view, looking at the spread of a specific innovation across the industry (for example: the use of smartphones for order-taking by waiters within restaurants). In this case you need to rely more on quantitative methods. A large variety of methods is available, and each has its strengths and weaknesses. You need to choose based on your specific research objective. I suggest you try to read some introductory manual in social sciences methodology. I attach for you an article I find well-structured and clear. But this is by no means the final word on the matter. I hope this helsp. Good luck!

Dear Enoch Appertey,

the best way to find an appropriate tool is to look at older issues of Cornell Hospitality Quarterly, especially when it was The Cornell Hotel and Restaurant Administration Quarterly.

Bests,

Igor Gurkov

Ilkevich S.V. MANAGERIAL PERSPECTIVES AND EFFECTS OF SUSTAINABLE TOURISM FROM STRATEGIC MANAGEMENT PERSPECTIVES. Strategic decisions and risk management. 2018;(3):132-139. (In Russ.)https://doi.org/10.17747/2078-8886-2018-3-132-139