"Blue Ocean Strategy" by Kim Chan and Renee Mauborgne proposes a grid called the ERRC grid. The grid helps companies to create new cost-value tradeoffs - which is what the Blue Ocean is all about. I am looking at independent publications that have explored this grid in the context of any specific industry. The book itself talks about a few industries / firms as case studies. I am looking for studies outside the work done by the pioneering authors.
You might try:
http://iiste.org/Journals/index.php/DCS/article/view/10356
or
http://multi-science.metapress.com/content/fwpu31t25714j548/
Dear Chris,
Thanks for the two articles. I could download the first one since it is open access. I am trying for the 2nd one.
The ERRC framework of BOS is an excellent practitioner's tool. Slowly it is getting morphed into an academic tool. Plan to collect more such interesting papers before coming to a conceptual generalizing.
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