There is a lot of interest from organizations and individuals about smartphones and their applications due to their wide spread, So there is the effect of smartphones on modern marketing currently or not..
Yes, it still plays a big role in the marketing process and its importance is increasing day by day. thanks to participation Valentín-Alejandro Martínez Fernández
With AI smart phones can predict outcomes and therefore behaviour. With everything talking to everything and zeta bytes of data being generated; real-time analytics can unearth and discover possibilities even in services where robots are fast displacing routine functions .
Dear Timira Shukla The process of forecasting through smart phones and Artificial intelligence can help to anticipate desires for people,which helping marketers.. thank you for sharing your opinion
Apreciado Timira Shukla El teléfono móvil, sí es que aún se puede hablar de teléfono, pues realmente es un dispositivo que ha superado en sus prestaciones su función básica original, no deja de ser un instrumento que puede facilitar, mediante su empleo, una mejor comprensión del comportamiento de su usuario. Aquí el data desempeña un papel relevante.
Dear Colleagues and Friends from RG, Smartphones are tools that various technology Internet companies offering specific information services use to collect various categories of information about Internet users. The largest technological companies providing information services, including companies running social media portals collect various information about Internet users in order to use them for the needs of their business activities in the field of marketing services. The largest technological companies providing information services, including companies running social media portals in their database systems are building electronic equivalents of Internet users in the form of avatars built from collected information. Smartphones are an instrument of collecting various categories of information about users of these mobile devices. They allow collecting huge amounts of marketing data on geolocation, identifying the use of specific information services, including social media portals. If the smartphone is also used to make payments as part of e-commerce purchases and electronic banking online settlements, then the smartphone can also be a source of information about the shopping preferences of a specific smartphone user. A calendar may be installed on the smartphone with the activities, activities, activities etc. carried out by the Internet user. In addition, specialized companies carry out marketing research in the form of so-called sentiment analysis regarding smartphone user opinions on various topics, including brand names, product and service offers, etc. collected based on comments from posts contained on social media websites. In this way, technological Internet companies have large collections of information describing not only the shopping preferences of Internet users, brand recognition of companies and institutions, evaluation of product and service offerings, but also ideological issues in many different topics, views on social, political and other issues. Most Internet users, including smartphone users, do not know how much information about them is collected in their Big Data database systems by ISPs, including social media portals they use. I conduct research in this area. The conclusions of the research I published in scientific publications that are available on the Research Gate portal. I invite you to cooperation.
60 Million Active smartphones in Pakistan facilitating internet marketing campaigns and especially November 11 Alibaba $31 Billion sales in 24 hours is a proof that 700 million Smartphones logged in made purchases and PAID online as well.
Farukh Malik Thank you for this important information and I think that smartphone sales day by day are increasing so the process of marketing has become bigger through applications
Yes, it still plays a big role in the marketing process and its importance is increasing day by day. thanks to participation Valentín-Alejandro Martínez Fernández
Dear Dr. Mahmoud Alghizzawi i think your smartphone cannot read your mind! But phones nowadays and not just your phones we’re talking computers maybe even your Television apps as simple as Artificial Intelligence in social media cater around your habits that doesn’t necessarily mean reading your mind but they do a good job scanning and picking up your habits and plan things around what you usually do. But, it will certainly become good enough to learn from a human and replicate their decisions, and the effect of smartphones on modern marketing as well.
Certainly smartphones can determine what we talk about and our search on web browsers and this is effecting on advertising, when we install an application on our smartphone it requires allowing to microphone, camera, gallery and text messaging and these allows i think for advertising.