Hello Mahmoud

I think one of the most important topics in digital marketing revolves around the self services technologies SST (where the consumer interacts with technology platforms of companies and not with their staff). Within this topic, issues such as predictors of adoption and use are of great importance. Examples of SST are online purchases, electronic banking, self-service systems in airports and in fast food places, etc.

Regards.

For example, content marketing tools, especially video marketing is very hot topic, and could be great for your thesis.

Dear Mahmoud Alghizzawi

That's a great quation. Thanks for asking! Here is an interesting article I have found on SingleGrain marketing page. I hope you find a useful information in this answer related to your thesis.

As 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Here are eleven key digital marketing trends for 2019.

1) Artificial Intelligence:

AI can analyze consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help businesses understand how users and customers find their products and services. For example, Facebook messenger bots (which we’ll talk more about later) can help you automate and optimize your customer service.

According to Gartner, 25% of customer service will use chatbot technology by 2020, up from less than 2% in 2017.

https://www.gartner.com/imagesrv/summits/docs/na/customer-360/C360_2011_brochure_FINAL.pdf

2) Programmatic Advertising:

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Real-time bidding or auctions, for example, is a type of programmatic ad buying. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs.

It’s changing the face of digital advertising so swiftly that, according to eMarketer, almost 90% of digital display ads in the U.S. will be programmatic by 2020.

https://www.emarketer.com/content/us-programmatic-ad-spending-forecast-2018

3) Chatbots:

Chatbots will continue to be an important part of digital marketing in 2019.

This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. With 1.4 billion people interacting with chatbots, 80% of savvy businesses are already using or plan to use chatbots by 2020. And by 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.

4) Personalization:

If you want to stand out in 2019, you need to personalize your marketing – and that means personalized content, products, emails, and more.

With the availability of data like purchase history, consumer behavior and links clicked, custom content has never been easier. In fact, 96% of marketers believe that personalization advances customer relationships.

https://www.evergage.com/blog/personalization-advances-customer-relationships-infographic/

Personalization = Maximize enjoyment + Minimize search time

5) Video Marketing:

These numbers show the importance of incorporating video into your digital marketing strategy in 2019:

https://www.impactbnd.com/blog/video-marketing-in-2019-infographic

70% of consumers say that they have shared a brand’s video.

72% of businesses say video has improved their conversion rate.

52% of consumers say that watching product videos makes them more confident in online purchase decisions.

65% of executives visit the marketer’s website and 39% call a vendor after viewing a video.

6) Influencer Marketing:

As Raghav Haran puts it, “Influencer marketing is a type of word-of-mouth marketing that focuses on using key leaders to drive your brand’s message to the larger market…. Rather than marketing directly to a large group of consumers, you instead pay influencers to get out the word for you.”

https://www.singlegrain.com/content-marketing-strategy-2/what-is-influencer-marketing-chris/

Using influencers is a very effective marketing tool that works to attract customers. Influencers can be anyone from celebrities and Instagram or YouTube stars to well-known bloggers and journalists who help spread the word about your business or product through their social channels.

7) Social Messaging Apps:

Think social messaging apps are just for sending emojis to your friends?

Consider these numbers:

• 1.3 billion monthly users are active on Facebook Messenger
• 2 billion messages are sent between people and businesses on Facebook Messenger every month
• WhatsApp has 1.3 billion monthly active users
• 55 billion messages are sent via WhatsApp every day

WhatsApp, Facebook Messenger, and WeChat have more combined users than Facebook or YouTube

8) Voice Search & Smart Speakers:

Hey Siri, what time is Mission Impossible playing tonight?

Alexa, find me a recipe for apple butter.

The increasing use of voice search has made it important for companies to rethink their digital marketing strategies in 2019.

• 50% of all searches will be voice searches by the year 2020 -https://www.campaignlive.co.uk/article/just-say-it-future-search-voice-personal-digital-assistants/1392459
• 20% of mobile queries on Google are voice searches- https://searchengineland.com/google-reveals-20-percent-queries-voice-queries-249917
• 25% of all Bing searches are voice searches-https://www.mediapost.com/publications/article/275167/bing-one-quarter-of-searches-are-voice-search-que.html

Voice search plays an important role in providing all the relevant information that people are searching for through audio content. Artificial Intelligence is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google has reduced.

Many brands have included voice search in their digital marketing strategies to deliver value-based content effectively to their customers. Domino’s Pizza uses voice search technology as a way to increase its sales, thus allowing customers to order pizzas through Alexa.

https://www.thedrum.com/news/2017/07/31/dominos-turns-amazon-echo-let-customers-order-pizza-using-only-their-voice

Good luck for your thesis, Mahmoud Alghizzawi

i guess, they includes

big data use;

netnography;

social media;

site e-servicescape;

etc

The latest tópico in digital marketing is "persona buyer"- how to develop a profile that matchs and sales pipeline - which steps a digital buyer does to by something - serenpedic path

Hello Mahmoud

I think one of the most important topics in digital marketing revolves around the self services technologies SST (where the consumer interacts with technology platforms of companies and not with their staff). Within this topic, issues such as predictors of adoption and use are of great importance. Examples of SST are online purchases, electronic banking, self-service systems in airports and in fast food places, etc.

Regards.

Dear Mahmoud Alghizzawi ,in Indonesia: Social Media, Diploma Programs, Marketing of Human Spirits, High Technology Industry, Property, Service Marketing, digital marketing are in line with the rapidly changing needs of consumers in their environment.

I would go for engagement

1- Consumers Buying Intentions

2- The effect of E-WOM on consumers purchasing decisions

You can replicate our brand new article in your context. (See below).

Article Email is Evil! Behavioural Responses towards Permission-base...

Thanks,

A

Hi Please see the paper Article E-Marketing Practices from Jordanian Tourism Agencies Perspe...

Combating Counterfeiting products through E-commerce activity: A digital marketing perspective

Dear Tgk Vasista Thanks for adding this special title

Dear I Putu - Artaya Thank you for this addition and for sharing your experience in the Indonesian society and I think this experience is currently compatible with the majority of countries and communities, This is due to the interest of organizations, companies and marketers about satisfying the wishes of consumers and knowing their interests through modern means of technology such as social networking platforms and modern phone applications

How AI can be used in Retail Marketing

Kaukab Abid Azhar Through many modern technologies such as social media platforms and smartphone applications

Dear Colleagues and Friends from RG, The development of marketing in recent years is determined by the development of Industry 4.0 technology and the development of open innovations on the Internet. Open innovations developed on the Internet concern, among others, free information and marketing services. The issue of the possibility of publishing specific content, texts, banners, comments, etc. on the Internet and obtaining free information are key determinants of the development of information services on the Internet. On the other hand, the largest internet technology corporations earn income mainly from paid marketing services. Therefore, the Internet environment is a kind of mix of free and paid information and marketing services, which are simultaneously, simultaneously and simultaneously interrelatedly developed by various Internet companies. Currently, research is conducted into the analysis of the development of open innovations in the field of free information services, which are the main factor of business success of the largest online technology companies, which include such concerns as Google and social media portals such as Facebook, Instagram, YouTube, Tweeter, LinkedIn and others .

In my opinion, the development of internet information services will be determined by technological progress in the field of new ICT, communication technologies and advanced data processing techniques typical of the current technological revolution known as Industry 4.0. The development of information processing technology in the era of the current technological revolution called Industry 4.0 is determined by the use of new information techniques, for example in the field of e-commerce and e-marketing. These solutions are the basis for the business success of the largest online technology concerns that offer information search, data collection and processing services in the cloud (e.g. Google) and provide information services on platforms developed in social media portals (e.g. Facebook, Instagram, YouTube, Tweeter, LinkedIn, Pinterest, and more).

The current technological revolution referred to as Industry 4.0 is motivated by the development of the following factors: Big Data database technologies, cloud computing, machine learning, Internet of Things, artificial intelligence, Business Intelligence and other advanced technologies of Data Mining. These information technologies, combined with the improvement of ICT and communication technologies, along with the progressive process of increasing the computing power of computers will become an important determinant of technological progress in various industries in subsequent years.

Based on the development of these new technological solutions, the processes of innovatively organized analyzes of large information collections gathered in Big Data database systems and computing cloud computing for the purposes of applications in such fields as machine learning, Internet of Things, artificial intelligence have been dynamically developing in recent years. , Business Intelligence. To this can be added other areas of advanced technologies for analyzing large data sets, such as Medical Intelligence, Life Science, Green Energy, etc. Processing and multi-criteria analysis of large data sets in Big Data database systems is carried out according to the V4 concept, i.e. Volume (meaning large number of data), Value (large values ​​of specific parameters of the information analyzed), Velocity (high speed of new information appearing) and Variety (high information diversity).

The above-mentioned advanced technologies of information processing and analysis are used more and more often for the needs of marketing activities of various business entities that advertise their offer on the Internet or analyze the needs in this respect reported by other entities, including companies, corporations, financial and public institutions. More and more commercially operating business entities and financial institutions conduct marketing activities on the Internet, including on social media portals.

The information and communication technologies listed above, combined with the improvement of ICT technologies and the implementation of Business Intelligence analytics into the processes of economic and financial, economic, macroeconomic and market analyzes may be instrumental instruments helpful in the efficient and effective management of economic, investment processes and enterprises, including analyzes carried out for the purposes of improving marketing activities in enterprises.

More and more companies, banks and other entities need to carry out multi-criteria analyzes on large datasets downloaded from the Internet describing the markets in which they operate and contractors and clients with whom they cooperate. On the other hand, there are already specialized technology companies that offer this type of analytical services, prepare commissioned reports, which are the result of such multi-criteria analyzes of large data sets obtained from various websites and from entries and comments contained on social media portals.

An important research technique that has been developing in recent years, the effects of which are used for the purposes of marketing activities of companies, is sentiment analysis carried out on large data sets collected in the Big Data database systems downloaded from the Internet. In order to group the behaviors of users of social media portals into specific classes of behavior, these classes must first be defined. Sentiment analysis using large data sets collected from entries and comments from social media portals and transferred to Big Data database platforms can be helpful. Then, when observing the changes in certain types of behavior of users of social media portals, you can analyze the data collected in Big Data according to these observations. In addition, a useful tool can be an analysis of the behavior of users of social media portals on the basis of ongoing posts, entries and comments on specific social media pages, statistical analysis of comments on specific topics of posts. This type of research is carried out by online technology companies that run social media portals and use the results of these studies to develop their viral marketing services, because this field of marketing is a key determinant of revenue generated by these companies from advertising sales on social media portals.

In the context of the above issues, I formulated the following research questions:

- What are the determinants of improving the marketing activity of enterprises through the use of advanced information, ICT, communication, internet and advanced information processing technologies?

- Is Real-Time marketing carried out in new online media, on social media portals already a more effective marketing tool used to promote a company brand or a specific product compared to traditional marketing?

- What are the uses of social media portals in marketing activities of enterprises? What marketing tools and techniques are used in the framework of viral marketing used on social media portals?

- How is sentiment analysis carried out on the large data sets collected in the Big Data database systems used for marketing purposes?

- What is the functionality of sentiment analysis, citizens 'opinions, Internet users in the area of ​​company brand recognition, customer opinions on specific services and products, views on various topics, citizens' belief based on the analysis of large sets of information downloaded from various websites, from comments downloaded from social networks ?

- What are the possibilities of sentiment analysis in the field of researching information and marketing services of commercial companies that carry out specific analysis of moods, opinions of citizens, Internet users in terms of brand recognition, customer reviews of specific services and products, etc. on behalf of other companies that buy specific analytical reports?

I conduct research in this area. The conclusions of the research I published in scientific publications that are available on the Research Gate portal. I invite you to cooperation.

Best wishes

Dariusz Prokopowicz

Dear Jorge Cruz-Cárdenas

Thank you for participating and I agree with you that individuals feel more flexible with the self services technologies SST

Very good suggestions from all colleagues, I think that the future of digital marketing applications in most markets, sectors and areas are a very interested area for research where many scholars believe that down the road the digital marketing will simply become marketing (without any distinguish borders between traditional and digital one)!

All the best

Certainly with this rapid development and global competition will be the main dependence of organizations and decision makers and researchers on these electronic applications so the digital marketing includes traditional marketing and modern marketing

Thank you doctor Ghaith Mustafa Al-Abdallah

Dear Dariusz Prokopowicz

Thanks for this valuable information.

All the best Mahmoud!