I believe that the influence of dominating social media portals is significant in terms of building and consolidating a specific brand image of companies, products, services and people.
Marketing tools are currently developing the fastest in new online media, including on social networks.
More and more companies, including the SME sector, will place company profiles on social media portals.
Most marketing innovations are currently being created in marketing conducted in new media on the Internet.
Group websites of fans of a specific brand, product, service or person are assumed.
There are blogs on which users of particular products, services, fans of a given brand, people etc. enter positive or negative comments.
There are also specialized advertising companies that deal with this on request.
Then, the image of a specific brand, product, service, Person etc., built on the Internet, may differ significantly from reality, at least when a specific product, the brand is new, it is little known, has a limited group of fans, etc.
Do you agree with my opinion?
Please reply
Best wishes
It is important to bear in mind that advertising campaigns are often tinged with fraud and chicanery. However, doing business without advertising is impossible and consumers need to learn to look passionately and technically at advertising scenarios to protect themselves from the false and manipulative brand images being circulated among them.
I agree with you. But I am sure that brand creators are aware of the risk when virtual product differs from the real product. It has been said a long time ago that you can cheat your customer only once; then you loose him. Moreover, social networks enable fast spreading WOM which has the power to kill a false brand easily.
As far as my perception goes we can create better brand image and product image by using the internet and social media. But if the brands fails to deliver the expectation of the customers, then the reputation of the brand will be damaged in the market. So, while designing a message for internet promotion we have to be very careful in coining the wordings (i.e) It should exactly match with what we promise and what we deliver. If not bad word of mouth will be spread by the customers in the market.
There is always going to be some sort of discrepancy between the image of the product you are marketing online and the actual product itself. What is different about each case is the degree of discrepancy present, and this is because the image of a product online cannot provide you with all the knowledge and experience that the actual product can, driving individuals to use psychological heuristics and rationalize the missing information. Doing so in the age of fast-paced social media platforms and spoon-fed generations, users seldom doubt the credibility of a product and proceed to rushed purchases fueled by instant gratification, only to find out that the product was not as they had expected it to be. Therefore, people are intrigued by the idea of the product being sold, and not the actual product per se. The only determinant of the quality of this product would be the size of the gap between those two variables.
Well
I came across this logo of new web-television Mangalam Media Network (MNN), which just launched today
Which seems just a mere shaping of an American news-based television channel, Cable News Network (CNN).
So people often do it to promote their products, by a little customizing, and disguising the local people.
https://www.instagram.com/p/BuHNi-8nsI9/?utm_source=ig_share_sheet&igshid=gkq0x16eat4u
Remember that the true brand is what the customers or general public believe about the business or product, based on ALL of their experiences.
If our marketing communication messages reinforces their positive experiences using the brand, the positive word of mouth they have heard, etc, then our messages can strengthen the brand.
If they have had a bad experience, then our positive messages may not influence their negative belief.
There are many examples of a brand that has received a positive feeling among customers...until some terrible flaw has been discovered, meaning that the brand identity that resided in people's heads was not truly reality.
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