Can anyone suggest s good recent case study on macromarketing?

01 January 2018 0 2K Report

I have adapted and used the Nestle infant formula incident, but I'd like to have something more recent, in English. Thanks

Badges
Science topic

More Mirna Leko-Šimić's questions See All

Merging double uploaded paper?

I made a mistake by uploading the same paper twice. Can I merge the two papers without loosing scores on both? How do I do it?

03 April 2019 8,199 5 View

Any suggestion for free journal to publish a study on classic theatre marketing?

All ideas are welcomed. Thank you.

03 April 2019 5,439 5 View

What's wrong with RG?

It does't show correct the readings of this week. Did you notice?

11 December 2018 6,163 1 View

Could we expect companies that are more export oriented to be more socially responsible?

What is your opinion and why?

10 November 2018 7,437 3 View

Symbols of restaurants/ hotels serving local food?

Do you know of any local or national symbols for reytaturanrs or hotels serving only locally produced food? I have heard of something called 10 kms hotels in Germany, but I can't f8nd it on the...

08 September 2018 8,939 3 View

How can I relate signaling theory to research on emigrants' intentions to return home?

Any idea or research on the topic?

06 July 2018 9,297 3 View

Can a positive external shock impact economic performance and country of orihin image?

I think about Croatial foodball team finals. Foe a couple of weeks now the whole atmosphere in the country has changed and Croatia is becoming global "miracle", and it is only foodball. What could...

06 July 2018 1,385 3 View

Can anyone provide me an article?

Lumpkin and Dess (1996): Claryfying the entrepreneurial orientation construct and linking it to performance: patterns in one industry, Academy of Management Review 21(1):135-172. I will be very...

06 July 2018 430 4 View

What are risks and benefits of using ICT in internationalization of business?

Can a company sucesfully internationalize its business without ICT today? What are major issues in ICT implementation in internationalizing business?

05 June 2018 2,423 4 View

Organizational vs. national culture?

Is rhere any research or case study on troubles affecting business performance when foreign incoming company has organizational culture inconsistent or very different from the national culture in...

04 May 2018 3,792 14 View

Is there any rich, publicly available English literary corpus?

Hi everyone. I am looking for a rich corpus in English literature, a one which includes literary prose ( e.g., novels or short stories) . can anyone propose a good one? Best regards Fatemeh

01 March 2021 1,970 2 View

How to model Supercritical water gasification (SCWG) process in Homer software?

Hi everyone How to model Supercritical water gasification (SCWG) process in Homer software?

25 February 2021 4,075 1 View

Any suggestions or recommendations on a good publishing house based on the African for academic books in the field of Communication and media studies?

I am currently working on a book on Public Relations (from an African perspective) and the rationale behind the book is the fact that as instructors in this field, we borrow instances and case...

19 February 2021 2,482 2 View

Which database is the most suitable for checking English bigrams frequency?

Which database is the most suitable for checking English bigrams frequency? We want to assess the frequency of different English graphemes. Most of the databases that we have checked seem to...

18 February 2021 4,565 3 View

When to use different framework?

Hi, can I use both conceptual framework and theoretical framework in my systematic review? My future study plan is to use a theory. In this situation for my systematic review should I use both or...

18 February 2021 9,581 2 View

Person-Codes for questionnaires in longitudinal studies: Is there an easy solution for better matching-rates?

Hi, I have a problem regarding matching of longitudinal data in my field of research (university students). We have a Person-Code for matching data measured in different time points, but 30%+ of...

17 February 2021 3,075 4 View

Can anyone provide an advice on running a validation study of a commercially available product in collaboration with the manufacturer?

We are planning to run a study validating a commercially available product (i.e. software) and while we initially planned to do it independently of the manufacturer, they heard about our intention...

17 February 2021 2,295 3 View

Acid phenol:chloroform (25:24:1) for RNA extraction instead of (125:24:1)?

Hi everyone! I am about to extract RNA for RNA sequencing assays and my Invitrogen kit/protocol...

14 February 2021 1,755 3 View

What are the latest topics in strategic management area, esp those related to Quantum managment?

I am trying to involve science , in particular Physics, into Strategic Management studies for my master thesis . There are a number of papers discussing this topic but in such a fast changing...

13 February 2021 891 5 View

What non-parametric alternative can I use for a repeated-measures ANOVA for 2 groups and 2 timepoints?

Hello, I have a question regarding non-parametric alternatives for a RM-ANOVA. In my study I had two groups that were measured on two timepoints (pre-post measurements only). I was planning to...

11 February 2021 8,599 7 View