We have developed different applications which will enhance agriculture production and improve livelihoods of rural population. I need few marketing strategies to take these products into market and make them available for the grassroot .
First of all, you need to disseminate the findings of your innovative ideas in reputable national and international journal and conferences to gain both constructive feedback as well as international visibility and credibility.
You may start with this one : http://www.greenfarming.in/
You can also participate in international competitions in the field such as http://www.greenawards.ie/ ; http://www.ciwf.org.uk/; and http://www.fao.org/organicag/oa-home/en/ . The BBC Food and Farming Awards program illustrates successful stories too: http://www.bbc.co.uk/programmes/b00zxv3j
Good luck !
Congrat Kiran Rs. I will suggest that you organize a workshop involving stakeholders in each district or region to explain the innovation and how it will benefit them especially, farmers. Then you can show or teach them how it work and tell them you have a special discount for participants and you may sell some at the workshop but they will also communicate it to those who couldn't attend and this is the platform for first awareness creation, then you can advertise it on the local radio if possible to create repetition and as a reminder.
Hello Kiran,
in line with Kwamina's reply, attached how we organize such platforms in Indonesia.
Cheers, Kees
I feel following link may give you good insight of such initiatives
Some strategies that I have seen of IT applications for farmers and rural population:
- downloading information on market prices for differnet commodities in different markets and putting it up in boards everyday in different parts of village
- using sms for sending information on sustainable agriculture, rainfall, market prices
- using V SAT for exchange of practices between farmers in similar agro climatic zones
- women farmers' dialogue far using community radios including on land rights, government programme for them (similarly for scheduled castes and tribes)
- approaching NABARD for refinancing, accessing storage and seeing when market prices are good (internet) and selling.
AND MANY MORE!
- Participate in Krishimela's conducted annually by various Agricultural Universities.
- Tie-up with active NGOs and SHGs in rural areas
- Create database and keep sending sms
- Approach rural wholesalers & retailers
Google e-extension and you can have a better idea how ICT can be useful in rural development
Nice to know about your initiative. First of all, any technology, in my opinion must provide value on the ground under the practical field-level conditions. Read here for more details: Is Indian agriculture ready for Gadgetization? - Prospects for application of technologies in agriculture and how Indian agriculture sector can benefit from it. https://www.linkedin.com/pulse/indian-agriculture-ready-gadgetization-raghavan-sampathkumar?trk=pulse_spock-articles
If the technology (e.g. your apps) is truly novel, innovative and also provides value to the farmer, then he will be your best ambassador. In my opinion, I can suggest the following:
All the best !!
Practically we are coming to a situation wherein there is male migration and women farmers are left behind. I hope the technologies address there needs, and are affordable for marginal and small farmers, as well as tenants.
You may like to give commission to women leaders of groups and federations which have been formed under the government and NGOs.
Some states- like Maharashtra- have established community managed resource centers, wherein the federations come together. They do promote technologies that are appropriate to the needs of marginal and small farmers.
Community radios and V SAT programmes do discuss appropriate technologies for farmers. You could approach them to air a discussion with a user as well as producer
If the technology is expensive NABARD/bank refinancing/financing could be explored at nominal interest rate.
Farmer's service centers could also be used to disseminate the technology.
I HOPE YOUR TECHNOLOGY IS APPROPRIATE (FOR BOTH WOMEN AND MEN MARGINAL AND SMALL FARMERS), AFFORDABLE AND DURABLE. Only such products can be marketed
Best
Ranjani
.
In addition to tecnology, organizations and vertical integration; diversity production is necesary and the creation of social networks: producer, profesionals, ...are very important.
Hi, This is some places where you can have agricultural apps,
http://aged.illinois.edu/sites/aged.illinois.edu/files/resources/Apps-for-Ag-Revised.pdf
http://www.c4i.in/mobile-apps-agriculture.html
Specially you can go for ICT enable solutions like sms for market and agronomy knowledge sharing, community farmer radio programs, Low cost interactive voice responses systems and many more. Go for http://mobilizingknowledge.blogspot.com/ our works with farmer community.
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