Hello, Alexandra,

Attached is a literature review on the subject (my recommendation) that you might find instructive. In terms of application, since the term “corporate reputation” has been used interchangeably with organizational identity and organizational image, I would also recommend using caution in using these terms synonymously as they carry different meanings.

Ruth

Walker, K. (2010). A systematic review of the corporate reputation literature: Definition, measurement, and theory. Corporate Reputation Review, 12(4), 357-387. doi:http://dx.doi.org/10.1057/crr.2009.26

It seems that social achivement and envoironmental coinsceusness is a good start. Of course that annual report must be draft in order to measure it.

Hi Alexandra!

Maybe it will be helpful!

http://changecom.wordpress.com/2012/10/23/a-framework-for-measuring-corporate-reputation/

Many thanks Catalina for sharing of useful information and Alexandra for raising the topic.

I would want to support to the almost complete concept shared by Catalina with the Stakeholders Theory as given in the following link: 

http://education-portal.com/academy/lesson/what-is-stakeholder-theory-definition-ethics-quiz.html#lesson

Thank you all for the comments :)

Corporate reputation (CR) concept & measurement depends on the problem. Corporate reputation (concept & measurement) in stock market is different  than corporate reputation (concept & measurement) in e-commerce, because they contribute to different effects in particuar problems/models. Please look for explanation (A->B) models first and than look for CR concept definitions and measures in context of the problems they are trying to explain.

HI!

On the Financial markets, rating agencies (S&Poor's, Moody's, Fitch) can provide you with an appreciation of corporate reputations. You may also be interested by the Gompers Ishii Metrik  index (2003) concerning shareholder's rights within the firm, and anti-takeover measures. The number of independent members in the board of directors may be another measure of good corporate governance as well as the fact that CEO and Prsident of the board positions are occupied by different persons.

Hi,

You could have a look to this paper:

"R Gopalan , V Nanda, V Yerramilli, "Does poor performance damage the reputation of financial intermediaries? Evidence from the loan syndication market." Journal of Finance, December 2011, p 2081.

Consitent with reputation damage, such lead arrangers  after some bankruptcies of the borroxwing firm, are less likely to syndicate new loans and to attract participant lenders.

Best regards

Dear Alexandra,

Recently I came across a Reputation Institute (that you can find on Google) which measures company's reputation against a set of variables, constituting a Reputation Index. Different attributes are applied, like innovations and citizenships. Perhaps this can help you.

Paul