Big data analytics is based on huge amount of data (including historical data) while innovation is new application or solutions which meet new requirement of current need.
Can anyone say the what is the relationship between innovation and big data analytics?
Without any empirical evidence, want to hypothesize big data analytics might influence innovation. Because big data analytics can provide certain insights & generate some new ideas which are beyond surface understanding.
The amount of data in our world has been exploding, and analyzing large data sets—so-called big data—will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus, according to research by MGI and McKinsey's Business Technology Office. Leaders in every sector will have to grapple with the implications of big data, not just a few data-oriented managers. The increasing volume and detail of information captured by enterprises, the rise of multimedia, social media, and the Internet of Things will fuel exponential growth in data for the foreseeable future.
Big data analytics is based on huge amount of data (including historical data) while innovation is new application or solutions which meet new requirement of current need.