I'm working working on an article about how SWOT could help to identify the strength, weakness, opportunities and Threats in the hotel market and how could this search improvea and bring some benefits to the business.
https://www.researchgate.net/publication/312514218_SWOT_Analysis_and_Competition_Approaches_of_Hotels_in_Guangzhou
https://www.researchgate.net/publication/340739678_A_SWOT_analysis_of_the_global_hospitality_industry
Website:
https://pestleanalysis.com/swot-analysis-of-hotel-industry/amp/
Pls refer these links:
https://www.cvent.com/en/blog/hospitality/hotel-swot-analysis
https://hoteltechreport.com/news/swot-analysis-example-small-business
Hi,
Please, check the following articles:
Yu, L., & Huimin, G. (2005). Hotel reform in China: a SWOT analysis. Cornell Hotel and Restaurant Administration Quarterly, 46(2), 153-169.
Hashim, I., Hashim, S., Bo, X. Y., Ahmad, M., & Mobin, M. (2016). Empirical Analysis of Pakistan Hotel Industry based on SWOT Model. Journal Tourism, Hospitality abd Sports, 19, 17-24.
Reihanian, A., Mahmood, N. Z. B., Kahrom, E., & Hin, T. W. (2012). Sustainable tourism development strategy by SWOT analysis: Boujagh National Park, Iran. tourism management Perspectives, 4, 223-228.
Ziaudeen, A. (2020). A SWOT analysis of human resource management in Tamil Nadu hotel industry. Journal of Management Research and Analysis, 5(4), 373-375.
Swot you can find in any marketing book. But in the hotel sector ... perhaps have some interviews with directors of hotels.
in holland we have 3 hotel schools perhaps contact them in The Hague, Maastricht and Leeuwarden
good luck!
You can see
ARCTIC TOURISM: PROSPECTS FOR THE DEVELOPMENT OF HISTORICAL ROUTES
Kuchumov A.V., Karpova G.A., Testina Ya.S., Voloshinova M.V. В сборнике: 5th International Conference "Arctic: History and Modernity". IOP Publishing, 2020. С. 012095.
https://www.google.com/amp/s/www.soegjobs.com/swot-analysis-hotel-industry/
https://www.ezeeabsolute.com/blog/hotel-swot-analysis/
Hello, I suggest that in this research work, the dimensions of the brand be used to identify opportunities, as well as the secondary values of customers.
Dear researcher,
The following article has all the ingredients you would need for your research.
Article INVESTIGATING THE CHALLENGES AND PROSPECTS OF H-MARTS IN KOR...
Shahzad Orakzai (Ph.D.)
School of Business Administration, Kyungpook National University, Daegu, South Korea