Hopefully the following papers could help: 

• Cismaru, M., Lavack, A. M., Hadjistavropoulos, H. and Dorsch, K. D. (2008). Understanding Health Behavior: An Integrated Model for Social Marketers. Social Marketing Quarterly, 14, 2, pp. 1-32.
• Cohen, D. J. and Crabtree, B. F. (2008). Evaluative Criteria for Qualitative Research in Health Care: Controversies and Recommendations. The Annals of Family Medicine, 6, 4, pp. 331-339.
• Hung, C. J., Chang, H. H., Eng, C. J. and Wong, K. H. (2013). Service quality and perceived value of technology based service encounters: evaluation of clinical staff satisfaction in Taiwan. Health Information Management Journal, 42, 1, pp. 29-36.
• Lee, P.-M. (2006). Impact of deficient healthcare service quality. The TQM Magazine, 18, 6, pp. 563-571. 

Business Model must take care of quality , affordability ( by target patients) , scalability, profitability , sustainability, and compliance with regulations ( by Government or any other bodies) ,    

Hello Aleksandra Szewieczek 

please check the attachments which are given below

https://books.google.co.in/books?id=8tHBDQAAQBAJ&pg=PA29&lpg=PA29&dq=articles+on+Business+model+in+health+care+(hospitals)?&source=bl&ots=ws5mstofr_&sig=UgAJSV7omNiohbhaj2USNs-L9qk&hl=en&sa=X&ved=0ahUKEwjc2pK6ne_TAhWJK48KHeY1C7YQ6AEINDAD#v=onepage&q=articles%20on%20Business%20model%20in%20health%20care%20(hospitals)%3F&f=false

http://catalyst.nejm.org/survey-sources-disruptive-innovation-in-healthcare/

https://books.google.co.in/books?id=0TSIDQAAQBAJ&pg=PA418&lpg=PA418&dq=articles+on+Business+model+in+health+care+(hospitals)?&source=bl&ots=gt75V5tJEP&sig=v5aXSPsRKK0Wmnupe3iOkM9ROxM&hl=en&sa=X&ved=0ahUKEwjc2pK6ne_TAhWJK48KHeY1C7YQ6AEIOjAF#v=onepage&q=articles%20on%20Business%20model%20in%20health%20care%20(hospitals)%3F&f=false

There are a lot of response about this questions with negative and positive views. You can see in questions page in my RG with the link below.

However I want to explore response and views from Professor Osmar Antonio Bonzanini In the current scenario, my opinion is that we are still far from it. From my experience, companies carry out and publicize their social actions as a kind of marking of the "good entrepreneur". Some actually do a great job, but it's the minority. The study that is in the following link was carried out at a cooperative credit institution, here in Brazil. I invite you to meet. All the best!

https://www.researchgate.net/publication/287212428_The_Union_Makes_Life_Program_in_the_context_of_social_responsibility_the_contributions_of_Sicredi_Upper_Uruguai

What do you think if Corporate Social Responsibility as the Hidden Agenda from Companies to tax reduce? Is it possible?. Available from: https://www.researchgate.net/post/What_do_you_think_if_Corporate_Social_Responsibility_as_the_Hidden_Agenda_from_Companies_to_tax_reduce_Is_it_possible [accessed May 10, 2017].

Dear Tobias,

thank You for papers, however topic of e-health are only the part of my idea. Despite that fact, Your sugesstion is very important for me, now I know that I should also concentrate on that problem

Best regards

Dear Kenneth,

thank You for Your support

Becase of my working in department of accounting, I-m rather focused on the financial part of doing health business, meanwhile You and Mr Tobias directed my attention to other, also very important topics. Of course it's important to organize the health business model in way that assure the highest possible quality of health services

Best regards,

Aleksandra