Braun and Clarke's original article on Thematic Analysis (2006) has now received over 100,000 citations on Google Scholar, which is quite an accomplishment.
I wonder what other qualitative researchers think of the popularity of this method?
I think that too often, in methodology, we tend to complicate things to the point of absurdity. And I think that we should write more often with more consideration for the reader. This is what I think gave the success of the two researchers' writing: they did not complicate the simple things and wrote them so that they could be understood and applied by anyone.
I used them several times, so I get it. I would love to use another on of their methods one day. Very simple reading that's easy to use.
Braun and Clarke (2006) made a top-notch contribution to qualitative research methodology. Their suggested six-step process for identifying, analyzing, and reporting qualitative data applying thematic analysis (TA) has been adopted and employed across disciplines and the world. I believe some reasons behind the popularity of their TA approach could be its lucidity and practicality.
Sincere congratulations to both of them for reaching such a citation milestone.
Best,
Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. https://doi.org/10.1191/1478088706qp063oa
Thomas Owren I think Braun and Clarke's more recent advocacy for what they call "Reflexive Thematic Analysis" is definitely more limited than the original version, because it puts a strong emphasis on inductive TA.
No idea if that is the direction that others might wish TA to go, but that is definitely where Braun and Clarke have gone.
David L Morgan its a dream come true for a researcher and particularly on the famous favorable platforms like ResearchGate or Google Scholar and superb congratulations for the achievement and use this subject itself is quite interesting and worth my weekend read
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