some students of mine wish to analyse specific brands' social media presence; although a deep analysis is impossible if you're not part of that brand's team, maybe some tools could provide some information. We're interested in engagement metrics for the brands' posts, hashtags usually used, origin of consumers reach, anything else that might be useful. What is out there that could help us?
Thank you so much.
I'd recommend brand24.com and sotrender.com - both have a free trail version for two weeks, thus enough for students to analyze data and prepare reports.
you can always use social intelligence platforms, online brand awareness analytics, brand trackers, reputation tools and other online branding management and monitoring tools to obtain the data required.
Without access to the Brand's own content platform?... Which tools provide this, please?
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