I know this is a long shot and it's something difficult to research let alone find on the internet, but if you have any references about this subject I'd be grateful. It's more from a standpoint of traffic psychology. Example:

There are 2 routes and both have similar features as well as distance to the final destination. One of the routes is more important and thus is used heavily by buses. If drivers knew that fact, at what percentage or would they at all (but it has to be proven) choose the other route?

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