Health problems have always been an issue in countries like Pakistan and there are barriers which are still invisible and impeding the effectiveness of Health communication messages. If anybody comes across any effective health communication model please share.
The work on health communication in the developing countries has been done at minor. The heath awareness and communication models are yet not came across.
Muhammad Bhatti
I think there is a lot of work done in Health Communication in developing countries because health is a major problem in developing countries...But no doubt that research is lesser in developing models or efficient frame work for health communication
A useful summary about risk communication on public health issues can be found in " COMMUNICATING ABOUT RISKS TO PUBLIC HEALTH: Pointers to Good Practice" by Bennett which can be found at www.bvsde.paho.org/tutorial6/fulltext/pointers.pdf - I have referred to this for a number of years in communicating with a wide variety of communities about a wide variety of issues and would turn to it in your situation.
The work is expanded in an excellent book by Bennett et al
Risk Communication and Public Health, Second Edition, 2009
Peter Bennett, Kenneth Calman, Sarah Curtis, and Denis Fischbacher-Smith
366 pages, 11 black and white line drawings and 4 black and white halftones.
978-0-19-956284-8 (http://ukcatalogue.oup.com/product/9780199562848.do)
Also available as: eBook (http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780199562848.001.0001/acprof-9780199562848)
The 2nd edition contains new and very topical case-studies in the practice of risk communication, in several cases written by authors who played a leading role in the events described. The more theoretical chapters are substantially updated, taking account of research findings of the last ten years.
There is good coverage of the theoretical and research background to communicating health risks, with a wide range of contemporary case studies and the learning experiences from these, including the political, institutional and organisational issues they raise. It concludes with an analysis of the lessons learned and gives pointers for the future. The book offers international perspectives, and contributors include representatives from consumer organisations as well as public health practitioners and academics.
There is also a useful web page on communicating with the public about health risks. It is a useful resource for communicating with the public during uncertain events and situations; it describes the process used to develop the guidance as well as a breakdown of the guidance into sections such as defining the problem, identifying the target audience, setting aims and objectives, selecting key messages, choosing suitable communication channels and the all important review and evaluation of the impact.
All the very best in your work!
Alex
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