Purposes:
1. Take the picture of an insect from the ARP system;
2. Compare this picture with those in a image database;
3. Provide relevant results if the image is similar to some insect images;
4. Collect GPS data while confirm some interesting insect groups;
5. Automatic raise the question on the taxonomy informations if the previous image was possibly wrongly identified.
6. Share the image with taxonomy if the author would like to do it for other public media.
I wrote a blog in Chinese asking the same question below -
http://blog.sciencenet.cn/blog-536560-1047778.html