If I wanted to experimentally investigate the effect of information quality on rumour sharing intentions and the moderating role of information sharing motivation in this (we would manipulate information quality), could I measure information sharing motivation through a questionnaire (e.g., I share information on Weibo to show my personality), and would the different information-sharing motives (e.g., information-seeking, status-seeking, and entertainment, i.e., these three motives are three different moderating variables, and we allow for a person to have many different information-sharing motives) as independent variables to investigate their moderating effects.