I am a student trying to write a marketing essay, and I found the topic of standardization versus adaptation is really interesting. But I still don't have any clue about the specific question that I can work on. This topic seems to be very well developed and I don't know if there is still a gap left for a not-so-clever student like me.
Do you have any suggestions? I am quite interested in social media strategy though, do you think it would be an appropriate topic in this area?
Thank you.
A very interesting topic! You can focus for example, on Standardization versus adaptation in social media communication. There are also debates if social media destroy the classical standardization and adaptation or improve them.
Maybe this one will help you to start with:
https://doi.org/10.1002/mar.20944
- Badges
- Science topic
- Similar topics
- Cognitive Science
- Thinking